WeChat Official Account Setup


Establish your brand presence on China’s most essential business platform 

— without navigating the system alone.

WeChat is not just a messaging app — it's the backbone of China’s digital life and business communication. With over 

1.3 billion monthly active users

 It’s the primary touchpoint for engaging Chinese customers, partners, and institutions.

Drifttle helps UK- and IoM-based businesses establish verified WeChat Official Accounts that are fully compliant, connected, and tailored to your digital goals.

This service is ideal for:

  • Local businesses exploring Chinese markets
  • Tourism, education, and financial firms with Chinese-speaking clients
  • International brands seeking a formal communication and service channel

Why You Need Help

Drifttle works as a consultant and coordinator — helping you choose the right path, prepare compliant documentation, and connect with a trusted local partner to complete verification.
Setting up a WeChat Official Account as a foreign business is complex and heavily regulated.
Common challenges include:

Company documentation translation & notarisation

Understanding entity types 


Identity verification by Tencent


China-based legal representative or agent requirements

Our Process


We guide, coordinate, and supervise the entire setup process.

Initial Consultation

Understand your goals, account type, and readiness.


Document Preparation

We guide you on company materials, legal translations, and verification options.

Local Partner Coordination

We engage a licensed Chinese agency to submit the application on your behalf.

Final Approval & Onboarding

We verify account activation and assist in configuring menus, profile, and permissions.

What’s Included

This service may include (depending on your needs):


  • Advice on choosing Service vs Subscription account

  • Guidance on Chinese entity or agency cooperation

  • Document templates & review (translated or notarised)

  • Compliance audit for corporate ownership chains (for Tencent verification)

  • Menu & profile configuration suggestions

We work with experienced partners in mainland China to ensure registration meets Tencent's latest rules.

Pricing & Engagement

One-off Advisory

For small, focused tasks — clear, fast, and flexible.

  • ✅ One-time registration: £100
  • ✅ Use Advisor Tokens for for planning or partner matching
  • ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
  • ✅ Pay-as-you-go, no subscription required

Subscription + Token Support

Combine monthly stability with flexible expert input.

  • ✅ Monthly subscription includes basic support and updates
  • ✅ Add token-based expert hours as needed
  • ✅ Suitable for ongoing WeChat ops or troubleshooting
  • ✅ Cancel or scale anytime

Project-Based Advisory

For full delivery oversight on high-value WeChat projects.

  • ✅ Strategic design + partner coordination by Drifttle
  • ✅ Setup fee + 10–15% project oversight commission
  • ✅ Ideal for WeChat e-payment integration, advanced automation
  • ✅ KPI tracking, vendor communication, final acceptance

FAQ

Do I need a Chinese business license to open a WeChat Official Account?

No, foreign businesses can apply through approved third-party agencies with Chinese business licenses. We help you assess eligibility and connect with vetted partners.

Typically: business license, corporate ID proof, passport or ID of the legal representative, company website, authorization letter, and a mobile phone number (linked to Tencent). We guide and review all documentation.

Service Accounts offer more functionality (e.g. menus, WeChat Pay, customer service), while Subscription Accounts are better for media and frequent content publishing. We’ll help you decide based on your goals.

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On average, 2–4 weeks depending on document readiness and approval timeframes at Tencent.

We coordinate the full setup, including partner selection and process oversight, but the registration is technically submitted by a licensed local agency.

Yes. Please refer to our [Social Media Operations] service for content creation, posting, and user interaction support.

Still have questions?​

Talk to a consultant