Why You Need Help
China's digital market changes fast—and public data is often fragmented, outdated, or unavailable in English. Even companies with in-house research teams struggle to translate insight into strategy.
Drifttle ensures your research is curated, translated, and contextualised for your product, customer, and platform priorities—so your decisions rest on substance, not assumptions.
Profile target audiences across cities, tiers, and lifestyles
Compare leading platforms by use case and demography
Summarise regulatory developments by sector
Benchmark against 3–5 competitors’ digital presence
Map pricing trends and consumer response across regions
Recommend entry models and early-stage KPIs
Our Process
We guide, coordinate, and supervise the entire setup process.
Initial Consultation
Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).
Document Preparation
Compile required certificates, brand authorization, agent letters, and translations.
Agency Submission
Partner submits documents on your behalf and handles contact with platform operators.
Final Approval & Onboarding
You receive account credentials and are guided to complete profile, categories, and basic content.
What’s Included
This service may include (depending on your needs):
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Kick-off workshop to define research scope
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Consumer insight summary with segmentation and personas
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Competitor comparison matrix (e.g. content, SEO, platform mix)
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Overview of regulations affecting your category
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Summary charts: growth, digital habits, purchase intent
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English & Chinese dual-language report, formatted for internal use
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Optional follow-up Q&A workshop to interpret findings
Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.
Pricing & Engagement
One-off Advisory
For small, focused tasks — clear, fast, and flexible
- ✅ One-time registration: £100
- ✅ Use Advisor Tokens for for planning or partner matching
- ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
- ✅ Pay-as-you-go, no subscription required
Subscription + Token Support
Combine monthly stability with flexible expert input.
- ✅ Monthly subscription includes basic support and updates
- ✅ Add token-based expert hours as needed
- ✅ Suitable for ongoing WeChat ops or troubleshooting
- ✅ Cancel or scale anytime
Project-Based Advisory
For full delivery oversight on high-value WeChat projects.
- ✅ Strategic design + partner coordination by Drifttle
- ✅ Setup fee + 10–15% project oversight commission
- ✅ Ideal for WeChat e-payment integration, advanced automation
- ✅ KPI tracking, vendor communication, final acceptance
FAQ
Our standard pack uses verified desk research sources. Custom survey design is available as an add-on.
Most sources are within 6–12 months. We always indicate source date and region to contextualise insights.
Yes—we summarise platform data by demographic, location, and user purpose (e.g. Douyin for discovery, WeChat for conversion).
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Definitely. We structure recommendations to support phased testing or entry via agents, e-commerce, or partnerships
Yes—it’s delivered as a fully editable PPTX or PDF with structured charts and notes.
Yes—we highlight key legal or logistical barriers for your industry or region (e.g. product registration, ad rules).