Market Research Pack

Gain data-backed insight into Chinese consumer behaviour, market sizing, digital trends, and competitor positioning.





Understanding the Chinese market means looking beyond headlines. Regional preferences, platform usage, regulatory pressures, and consumer psychology vary widely by age group, geography, and industry.


Our Market Research Pack provides practical insights tailored to your sector and goals. We work with bilingual researchers and trusted data partners to deliver structured, readable reports that support informed decision-making—whether you're testing market fit or preparing a full go-to-market plan.






Why You Need Help

China's digital market changes fast—and public data is often fragmented, outdated, or unavailable in English. Even companies with in-house research teams struggle to translate insight into strategy.

Drifttle ensures your research is curated, translated, and contextualised for your product, customer, and platform priorities—so your decisions rest on substance, not assumptions.



Profile target audiences across cities, tiers, and lifestyles

Compare leading platforms by use case and demography

Summarise regulatory developments by sector

Benchmark against 3–5 competitors’ digital presence

Map pricing trends and consumer response across regions

Recommend entry models and early-stage KPIs

Our Process


We guide, coordinate, and supervise the entire setup process.

Initial Consultation

Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).


Document Preparation

Compile required certificates, brand authorization, agent letters, and translations.


Agency Submission

Partner submits documents on your behalf and handles contact with platform operators.

Final Approval & Onboarding

You receive account credentials and are guided to complete profile, categories, and basic content.

What’s Included

This service may include (depending on your needs):


  • Kick-off workshop to define research scope

  • Consumer insight summary with segmentation and personas

  • Competitor comparison matrix (e.g. content, SEO, platform mix)

  • Overview of regulations affecting your category

  • Summary charts: growth, digital habits, purchase intent

  • English & Chinese dual-language report, formatted for internal use

  • Optional follow-up Q&A workshop to interpret findings

Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.

Pricing & Engagement

One-off Advisory

For small, focused tasks — clear, fast, and flexible   

  • ✅ One-time registration: £100
  • ✅ Use Advisor Tokens for for planning or partner matching
  • ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
  • ✅ Pay-as-you-go, no subscription required

Subscription + Token Support

Combine monthly stability with flexible expert input.

  • ✅ Monthly subscription includes basic support and updates
  • ✅ Add token-based expert hours as needed
  • ✅ Suitable for ongoing WeChat ops or troubleshooting
  • ✅ Cancel or scale anytime

Project-Based Advisory

For full delivery oversight on high-value WeChat projects.

  • ✅ Strategic design + partner coordination by Drifttle
  • ✅ Setup fee + 10–15% project oversight commission
  • ✅ Ideal for WeChat e-payment integration, advanced automation
  • ✅ KPI tracking, vendor communication, final acceptance

FAQ

Our standard pack uses verified desk research sources. Custom survey design is available as an add-on.

Most sources are within 6–12 months. We always indicate source date and region to contextualise insights.

Yes—we summarise platform data by demographic, location, and user purpose (e.g. Douyin for discovery, WeChat for conversion).

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Definitely. We structure recommendations to support phased testing or entry via agents, e-commerce, or partnerships


Yes—it’s delivered as a fully editable PPTX or PDF with structured charts and notes.

Do you include risks and compliance factors?

Yes—we highlight key legal or logistical barriers for your industry or region (e.g. product registration, ad rules).

Still have questions?​

Talk to a consultant