WeChat Ad Account Setup

Start advertising on China’s most active super-app — setup, authorize, and launch with confidence.



WeChat advertising spans Moments, Official Account banners, Mini Program placements, short video, and search ads, giving you unrivalled access to over 

1.3 billion monthly users

However, opening a full ad account requires verified identity, appropriate payment setup, and navigating Tencent’s strict platform steps—especially for overseas brands.

Drifttle helps you set up the correct ad account type, align permissions with certified partners, and ensures your ad dashboard is fully functional from the first campaign.


Why You Need Help

Drifttle coordinates every step, ensuring your ads run smoothly, compliantly, and effectively under expert oversight.


Without proper guidance, foreign brands risk rejections, account suspensions, or poor account performance due to category mismatch or incomplete onboarding.

The process involves nuanced local compliance, positioning strategy, and technical steps, including:

Account Type Selection: Identify whether you need Tencent Ads vs WeChat Ads vs Mini Program Ads depending on campaign goals.

Verification Complexity: Requires authenticated business credentials, admin identity, and linkage to a certified agency

Payment Setup: You'll need WeChat Pay or China-based funding—minimum ad spends (e.g., £6,000+) may apply

Structural Challenges: Incomplete or incorrect setup delays launch and may lock ad access.

Regulatory Compliance: Ad content must comply with China’s advertising laws—claims, disclaimers, and sensitive sectors require cautious wording

Our Process


We guide, coordinate, and supervise the entire setup process.

Initial Consultation

Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).


Document Preparation

Compile required certificates, brand authorization, agent letters, and translations.


Agency Submission

Partner submits documents on your behalf and handles contact with platform operators.

Final Approval & Onboarding

You receive account credentials and are guided to complete profile, categories, and basic content.

What’s Included

This service may include (depending on your needs):


  • Advising on ad account type based on your campaign goals

  • Preparation of identity documents and business verification

  • Liaison with a certified Tencent Ads agency

  • Setup of payment method, including initial media spend

  • Dashboard walkthrough: campaign types, targeting options, and KPI tracking

  • Quick launch checklist, ad compliance review, and post-launch troubleshooting

Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.

Pricing & Engagement

One-off Advisory

For small, focused tasks — clear, fast, and flexible   

  • ✅ One-time registration: £100
  • ✅ Use Advisor Tokens for for planning or partner matching
  • ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
  • ✅ Pay-as-you-go, no subscription required

Subscription + Token Support

Combine monthly stability with flexible expert input.

  • ✅ Monthly subscription includes basic support and updates
  • ✅ Add token-based expert hours as needed
  • ✅ Suitable for ongoing WeChat ops or troubleshooting
  • ✅ Cancel or scale anytime

Project-Based Advisory

For full delivery oversight on high-value WeChat projects.

  • ✅ Strategic design + partner coordination by Drifttle
  • ✅ Setup fee + 10–15% project oversight commission
  • ✅ Ideal for WeChat e-payment integration, advanced automation
  • ✅ KPI tracking, vendor communication, final acceptance

FAQ

Not necessarily—many agencies support cross-border payments, but some campaigns require local currency deposits.

Yes. For overseas entities, minimum ad budget often starts at £6,000 for 6 months

Typically 2–4 weeks, depending on your readiness and the agency’s queue. Faster service may be possible with additional agency fee.

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Moments, banners, video ads, search ads, and Mini Program placements—all accessible through the ad dashboard once setup.

Typically 2–6 weeks, depending on verification and agency onboarding.

Digital ads in regulated sectors (e.g. health, education) may need additional compliance checks under Chinese la

Will you manage my campaigns after setup?

No—our service sets up the account and ensures launch readiness. Ongoing campaign management is available via our SEM Coordination service.

Still have questions?​

Talk to a consultant