Why You Need Help
Search campaigns in China can’t be lifted straight from Western models. You’ll need local landing pages, regulatory disclosures, ICP compatibility, and localisation of not only language but searcher logic.
Drifttle ensures your campaigns comply with platform rules, align with user behaviour, and are managed through transparent partners with defined KPIs.
Assess ICP status and eligibility for paid listings
Localise landing pages for Baidu indexing rules
Select and approve target keywords and phrasing
Coordinate agency setup on Baidu/360 ad dashboards
Track budget burn, click-throughs, and visibility
Adjust based on seasonal demand and regional focus
Our Process
We guide, coordinate, and supervise the entire setup process.
Initial Consultation
Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).
Document Preparation
Compile required certificates, brand authorization, agent letters, and translations.
Agency Submission
Partner submits documents on your behalf and handles contact with platform operators.
Final Approval & Onboarding
You receive account credentials and are guided to complete profile, categories, and basic content.
What’s Included
This service may include (depending on your needs):
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Pre-flight assessment: website audit, ad account readiness
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Keyword research and alignment with Baidu search behaviour
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Coordination with SEM-certified Chinese agencies
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Landing page content and structural review
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Monthly performance review and reporting
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Optional A/B testing or campaign creative localisation
Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.
Pricing & Engagement
One-off Advisory
For small, focused tasks — clear, fast, and flexible
- ✅ One-time registration: £100
- ✅ Use Advisor Tokens for for planning or partner matching
- ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
- ✅ Pay-as-you-go, no subscription required
Subscription + Token Support
Combine monthly stability with flexible expert input.
- ✅ Monthly subscription includes basic support and updates
- ✅ Add token-based expert hours as needed
- ✅ Suitable for ongoing WeChat ops or troubleshooting
- ✅ Cancel or scale anytime
Project-Based Advisory
For full delivery oversight on high-value WeChat projects.
- ✅ Strategic design + partner coordination by Drifttle
- ✅ Setup fee + 10–15% project oversight commission
- ✅ Ideal for WeChat e-payment integration, advanced automation
- ✅ KPI tracking, vendor communication, final acceptance
FAQ
You’ll need a Chinese-language landing page hosted on an approved server, though full ICP registration is not always required for pilot campaigns.
Short 2–4 character keywords often perform best. We adapt them based on buyer intent, regional dialect, and seasonal shifts.
Yes—we often coordinate on-site optimisation and paid search together, particularly for product launches or time-limited campaigns.
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Yes—via the agency’s dashboard and monthly reports. We also help translate and interpret performance trends.
Yes. We plan targeting by device and user profile. Baidu mobile is often dominant in B2C segments.
Yes—regulated sectors (e.g. healthcare, education, finance) may require additional approvals before running ads.