Platform Selection Consulting

Choose the right Chinese digital platforms to match your product, audience, and growth model.







With dozens of major platforms—WeChat, Xiaohongshu, Douyin, Weibo, Bilibili, Zhihu, Baidu, Taobao, and more—it’s hard to know where to begin. Each has unique audience profiles, content rules, and advertising models.

Drifttle helps you compare and select the most suitable platforms for your goals, whether you’re launching a brand, driving sales, or building long-term community presence. We turn complexity into clarity.




Why You Need Help

Choosing the wrong platforms wastes time, money, and momentum. Each channel has its own style, tech stack, and strategic role—what works for a fashion brand might flop for B2B software.

Drifttle analyses your industry, product nature, and intended outcomes to recommend a platform mix that balances exposure, conversion, and operational feasibility.


Compare platforms by industry use case and ROI track record

Map user demographics (age, gender, city tier, behaviour)

Evaluate platform algorithm and ad capabilities

Suggest rollout order for phased testing or entry

Analyse setup complexity, compliance demands, and partner options

Recommend staffing or outsourcing strategy per platform

Our Process


We guide, coordinate, and supervise the entire setup process.

Initial Consultation

Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).


Document Preparation

Compile required certificates, brand authorization, agent letters, and translations.


Agency Submission

Partner submits documents on your behalf and handles contact with platform operators.

Final Approval & Onboarding

You receive account credentials and are guided to complete profile, categories, and basic content.

What’s Included

This service may include (depending on your needs):


  • Kick-off consultation to define business goals

  • Summary matrix comparing 5–8 platforms

  • Recommendations by campaign type: brand-building, performance, retention

  • Highlight of operational barriers (e.g. access, setup time, agent roles)

  • Suggested platform bundle and rollout sequence

  • Final presentation deck for internal use or investor briefings

Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.

Pricing & Engagement

One-off Advisory

For small, focused tasks — clear, fast, and flexible   

  • ✅ One-time registration: £100
  • ✅ Use Advisor Tokens for for planning or partner matching
  • ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
  • ✅ Pay-as-you-go, no subscription required

Subscription + Token Support

Combine monthly stability with flexible expert input.

  • ✅ Monthly subscription includes basic support and updates
  • ✅ Add token-based expert hours as needed
  • ✅ Suitable for ongoing WeChat ops or troubleshooting
  • ✅ Cancel or scale anytime

Project-Based Advisory

For full delivery oversight on high-value WeChat projects.

  • ✅ Strategic design + partner coordination by Drifttle
  • ✅ Setup fee + 10–15% project oversight commission
  • ✅ Ideal for WeChat e-payment integration, advanced automation
  • ✅ KPI tracking, vendor communication, final acceptance

FAQ

Absolutely—this service is ideal for first-timers. We simplify the ecosystem and guide your entry.

Yes—WeChat, RED, Douyin, Bilibili, Zhihu, Baidu, and others based on your sector and goal.

We typically offer a recommended bundle (e.g. WeChat + RED), with alternatives depending on your timeline and resources.

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Yes—we flag platforms that need agency support, technical integration, or frequent content.

Yes—final output is a clean summary deck suitable for internal or external stakeholders.

What if I already have an account but feel stuck?

We can include an audit and relaunch plan as part of the consultation.

Still have questions?​

Talk to a consultant