Why You Need Help
Many foreign businesses assume PR is just about translation. In China, it's about relationships, platform formats, topic sensitivity, and media timing. Poorly adapted articles or unvetted media channels lead to zero visibility—or worse, reputational harm.
Drifttle works with known publishing networks, verifies exposure reports, and supervises placement strategy to ensure impact and alignment with your audience.
Shape newsworthy angles tailored to Chinese media
Translate and adapt content into platform-appropriate tone and length
Coordinate with Tier-3, vertical, or industry-specific portals
Pitch to self-media operators (WeChat, Zhihu, Toutiao)
Track publication timing and content formatting rules
Provide publication evidence and basic analytics
Our Process
We guide, coordinate, and supervise the entire setup process.
Initial Consultation
Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).
Document Preparation
Compile required certificates, brand authorization, agent letters, and translations.
Agency Submission
Partner submits documents on your behalf and handles contact with platform operators.
Final Approval & Onboarding
You receive account credentials and are guided to complete profile, categories, and basic content.
What’s Included
This service may include (depending on your needs):
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Topic development and editorial planning
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Translation and cultural adaptation of press content
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Coordination with Chinese media brokers or agency networks
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Guaranteed placements in pre-agreed outlets or self-media accounts
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Screenshot and link archive for published content
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Post-distribution traffic snapshot (where available)
Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.
Pricing & Engagement
One-off Advisory
For small, focused tasks — clear, fast, and flexible
- ✅ One-time registration: £100
- ✅ Use Advisor Tokens for for planning or partner matching
- ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
- ✅ Pay-as-you-go, no subscription required
Subscription + Token Support
Combine monthly stability with flexible expert input.
- ✅ Monthly subscription includes basic support and updates
- ✅ Add token-based expert hours as needed
- ✅ Suitable for ongoing WeChat ops or troubleshooting
- ✅ Cancel or scale anytime
Project-Based Advisory
For full delivery oversight on high-value WeChat projects.
- ✅ Strategic design + partner coordination by Drifttle
- ✅ Setup fee + 10–15% project oversight commission
- ✅ Ideal for WeChat e-payment integration, advanced automation
- ✅ KPI tracking, vendor communication, final acceptance
FAQ
Yes—we submit translated drafts and adapt them based on media feedback before final submission.
Based on your industry, we propose options (e.g. lifestyle portals, SME/startup sites, local Chinese UK media) with expected reach levels.
If included as guaranteed, yes. Organic outreach may vary, and we’ll label those cases clearly.
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It can—especially with link inclusion and Baidu-indexed sites. We flag which placements offer SEO value.
Yes—subject to the media platform’s policy. We always try to embed links or QR codes where permitted.
Light monitoring is included for 1–2 weeks post-publication. Ongoing PR monitoring is available on request