Competitor Digital Audit

Gain a clear picture of your rivals’ digital strategies across Chinese platforms to identify gaps and strategic opportunities.


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Knowing your competitors’ moves is critical before launching in China. How do they position themselves? Which platforms do they focus on? How often do they post? What influencers do they work with?

Drifttle provides a structured audit of selected competitors’ presence across social media, search engines, e-commerce, and media. The report shows what’s working, what isn’t, and where you can differentiate.


Why You Need Help

Chinese competitors often operate in fragmented, semi-transparent spaces. It’s hard to gather data across platforms, track engagement quality, or evaluate localisation style without fluent access.

Drifttle collects and interprets this data for you—so you don’t just see what they do, but understand how and why it works (or fails).

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Profile 3–5 competitors by brand size or category relevance

Track WeChat, RED, Douyin, Baidu, and e-commerce presence

Assess follower size, post frequency, and audience engagement

Analyse tone-of-voice, visuals, and campaign formats

Monitor keyword positions and SEO strength on Baidu

Identify use of KOLs, paid placements, or third-party distributors

Our Process


We guide, coordinate, and supervise the entire setup process.

Initial Consultation

Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).


Document Preparation

Compile required certificates, brand authorization, agent letters, and translations.


Agency Submission

Partner submits documents on your behalf and handles contact with platform operators.

Final Approval & Onboarding

You receive account credentials and are guided to complete profile, categories, and basic content.

What’s Included

This service may include (depending on your needs):


  • Kick-off session to confirm competitors and scope

  • Platform-by-platform audit summary

  • Visual snapshot archive (screenshots, quotes, campaign samples)

  • Keyword and SEO visibility comparison

  • Summary table with engagement metrics and content themes

  • Recommendations on positioning gaps and differentiation angles

Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.

Pricing & Engagement

One-off Advisory

For small, focused tasks — clear, fast, and flexible   

  • ✅ One-time registration: £100
  • ✅ Use Advisor Tokens for for planning or partner matching
  • ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
  • ✅ Pay-as-you-go, no subscription required

Register & Get Started

Register now

Subscription + Token Support

Combine monthly stability with flexible expert input.

  • ✅ Monthly subscription includes basic support and updates
  • ✅ Add token-based expert hours as needed
  • ✅ Suitable for ongoing WeChat ops or troubleshooting
  • ✅ Cancel or scale anytime

Explore Subscription Options

Start now

Project-Based Advisory

For full delivery oversight on high-value WeChat projects.

  • ✅ Strategic design + partner coordination by Drifttle
  • ✅ Setup fee + 10–15% project oversight commission
  • ✅ Ideal for WeChat e-payment integration, advanced automation
  • ✅ KPI tracking, vendor communication, final acceptance

Request a Project Assessment​

Contact us

FAQ

Standard audit includes 3–5 brands. We can extend scope for a custom fee.

Both—based on your market segment and relevance to China.

Yes—we translate key post examples and brand taglines where relevant.

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Yes—we can check storefront visibility, product range, and promotional tone.

Absolutely—we flag visible KOL campaigns and track reach where possible.

Can this feed into a wider strategy review?

Yes—we often follow this service with our Entry Strategy Review or Platform Selection services.

Still have questions?​

Talk to a consultant