Regulation & Compliance Prep

Prepare your digital presence to comply with China’s platform policies, advertising laws, and data regulations.



China’s digital regulatory landscape is complex and rapidly evolving. From content censorship and e-commerce law to data storage, cross-border transfers, and platform-specific terms of service—non-compliance can result in takedowns, bans, or fines.

Drifttle helps businesses prepare and pre-screen their digital plans to minimise regulatory risk. We coordinate with Chinese agencies and legal professionals where necessary, offering practical, actionable guidance on how to proceed safely and responsibly.


Why You Need Help

Regulations in China differ sharply from the UK, especially in sectors like health, finance, and education. Even small missteps—like unapproved claims or cross-border cookies—can derail campaigns or lock accounts.

Drifttle helps clients avoid common pitfalls, prepare compliant content, and engage trusted partners where legal sign-off is required.

Identify relevant laws for your industry or product type

Review content for advertising restrictions or disclaimers

Assess need for ICP licence, legal entity, or agency proxy

Audit cookie/data tracking compliance and disclosures

Review mini programme or e-commerce permissions

Refer to legal partners for formal review if needed

Our Process


We guide, coordinate, and supervise the entire setup process.

Initial Consultation

Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).


Document Preparation

Compile required certificates, brand authorization, agent letters, and translations.


Agency Submission

Partner submits documents on your behalf and handles contact with platform operators.

Final Approval & Onboarding

You receive account credentials and are guided to complete profile, categories, and basic content.

What’s Included

This service may include (depending on your needs):


  • Initial risk assessment by business model and channel mix

  • Platform-specific compliance checklist

  • Ad content review for prohibited language or format

  • Legal reference pack: advertising law, cybersecurity, platform rules

  • Liaison with legal or compliance specialists if required

  • Final compliance summary with next-step recommendations

Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.

Pricing & Engagement

One-off Advisory

For small, focused tasks — clear, fast, and flexible   

  • ✅ One-time registration: £100
  • ✅ Use Advisor Tokens for for planning or partner matching
  • ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
  • ✅ Pay-as-you-go, no subscription required

Subscription + Token Support

Combine monthly stability with flexible expert input.

  • ✅ Monthly subscription includes basic support and updates
  • ✅ Add token-based expert hours as needed
  • ✅ Suitable for ongoing WeChat ops or troubleshooting
  • ✅ Cancel or scale anytime

Project-Based Advisory

For full delivery oversight on high-value WeChat projects.

  • ✅ Strategic design + partner coordination by Drifttle
  • ✅ Setup fee + 10–15% project oversight commission
  • ✅ Ideal for WeChat e-payment integration, advanced automation
  • ✅ KPI tracking, vendor communication, final acceptance

FAQ

Not always. For basic official accounts with no public-facing websites, ICP is not required—but other licences may apply for stores or data systems.

Yes—we review and flag risky content for platform rejection or violation.

Yes—especially if you plan to launch stores or apps that involve payments or data.

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No. We offer operational guidance and coordinate with certified legal providers when formal advice is needed.

Health, medicine, education, finance, insurance, cosmetics, and anything related to political topics or cross-border logistics often require extra care.

Can I use content created in the UK directly in China?

Often not without review. Even imagery or phrasing may trigger moderation on Chinese platforms.

Still have questions?​

Talk to a consultant