Why You Need Help
Without structured planning, content becomes sporadic—missed festivals, disjointed topics, and poor engagement patterns result. Brands often fail to capitalise on trending moments or platform-specific peak times
Drifttle’s content calendar aligns your voice with the Chinese cultural calendar and platform rhythms, ensuring your story is told purposefully and effectively.
Conduct month-by-month topic mapping (festivals, events, promotions)
Align theme types with platforms (e.g. lifestyle on Xiaohongshu, articles on WeChat)
Schedule posting times based on peak engagement hours
Plan KOL/community interaction or giveaways
Define performance KPIs (likes, shares, reads, traffic conversion)
Prepare content briefs and asset requirements in advance
Our Process
We guide, coordinate, and supervise the entire setup process.
Initial Consultation
Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).
Document Preparation
Compile required certificates, brand authorization, agent letters, and translations.
Agency Submission
Partner submits documents on your behalf and handles contact with platform operators.
Final Approval & Onboarding
You receive account credentials and are guided to complete profile, categories, and basic content.
What’s Included
This service may include (depending on your needs):
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Discovery workshop to set channel goals and audience tone
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Comprehensive calendar visual table for 3–6 months
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Platform-specific content suggestions (text, image, video)
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Integration of key dates (Chinese festivals, shopping events)
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KOL/event coordination placeholders
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Asset manager guide (image specs, video formatting)
Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.
Pricing & Engagement
One-off Advisory
For small, focused tasks — clear, fast, and flexible
- ✅ One-time registration: £100
- ✅ Use Advisor Tokens for for planning or partner matching
- ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
- ✅ Pay-as-you-go, no subscription required
Subscription + Token Support
Combine monthly stability with flexible expert input.
- ✅ Monthly subscription includes basic support and updates
- ✅ Add token-based expert hours as needed
- ✅ Suitable for ongoing WeChat ops or troubleshooting
- ✅ Cancel or scale anytime
Project-Based Advisory
For full delivery oversight on high-value WeChat projects.
- ✅ Strategic design + partner coordination by Drifttle
- ✅ Setup fee + 10–15% project oversight commission
- ✅ Ideal for WeChat e-payment integration, advanced automation
- ✅ KPI tracking, vendor communication, final acceptance
FAQ
This service focuses on planning. Execution is available through our Content Copywriting or Social Media Operations services.
Absolutely—monthly reviews allow for adjustments based on emerging trends or performance data.
We plan for WeChat, Xiaohongshu, Douyin, Weibo, Youku, and more as needed based on audience research.
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Yes—incorporates promotion cycles, product launches, livestream events, and sale events (e.g., 11.11, 618).
We embed measurable KPIs—traffic, conversion, engagement rates—for each calendar entry to gauge impact over time.
By default focused on China platforms; integration with global social channels can be added as an optional module.