Why You Need Help
Choosing the wrong KOL can waste budgets and harm brand credibility. With inconsistent engagement metrics and lack of transparency, influencer marketing is risky without the proper channels and oversight.
Drifttle acts as your consultant and overseer—shortlisting relevant influencers across platforms, negotiating contracts, and ensuring delivery of agreed content and metrics.
Analyse niche-platform specials: lifestyle, food, travel, health
Evaluate candidate KOLs based on follower quality and engagement
Obtain coverage estimates and confirmation of content formats
Negotiate pricing, timelines, deliverables, and exclusivity
Draft service agreements and content review structures
Set up performance monitoring and report collection
Our Process
We guide, coordinate, and supervise the entire setup process.
Initial Consultation
Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).
Document Preparation
Compile required certificates, brand authorization, agent letters, and translations.
Agency Submission
Partner submits documents on your behalf and handles contact with platform operators.
Final Approval & Onboarding
You receive account credentials and are guided to complete profile, categories, and basic content.
What’s Included
This service may include (depending on your needs):
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Strategy session to define campaign goals and audience targets
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KOL shortlisting by category and platform
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Outreach and campaign coordination (brief, schedule, samples)
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Contract facilitation and performance milestones
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Delivery oversight: content review, audience feedback, campaign metrics
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Post-campaign analysis and recommendations for next steps
Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.
Pricing & Engagement
One-off Advisory
For small, focused tasks — clear, fast, and flexible
- ✅ One-time registration: £100
- ✅ Use Advisor Tokens for for planning or partner matching
- ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
- ✅ Pay-as-you-go, no subscription required
Subscription + Token Support
Combine monthly stability with flexible expert input.
- ✅ Monthly subscription includes basic support and updates
- ✅ Add token-based expert hours as needed
- ✅ Suitable for ongoing WeChat ops or troubleshooting
- ✅ Cancel or scale anytime
Project-Based Advisory
For full delivery oversight on high-value WeChat projects.
- ✅ Strategic design + partner coordination by Drifttle
- ✅ Setup fee + 10–15% project oversight commission
- ✅ Ideal for WeChat e-payment integration, advanced automation
- ✅ KPI tracking, vendor communication, final acceptance
FAQ
No—but we set clear KPIs (e.g. click-through, engagement, sales) and monitor delivery to ensure transparency and accountability.
Typically 3–5 shortlist across differing follower tiers (mega, macro, micro) based on your budget and goals.
We provide briefing translation; however, campaign copywriting is available through our Content Copywriting service.
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MCNs manage multiple influencers and offer analytics—ideal for multi-platform campaigns, while single KOLs provide niche authenticity.
Absolutely—we coordinate with KOLs who specialise in live commerce formats and help design the scripts and support required.
We track metrics like views, likes, follower growth, click-through, and conversion, then deliver a report with recommendations.