KOL / MCN Sourcing

Discover and align with the right Chinese influencers or multi-channel networks to authentically amplify your brand.



China’s influencer ecosystem—comprising KOLs (Key Opinion Leaders), KOCs (Key Opinion Consumers), and MCNs—powers discovery-driven marketing. Effective selection and negotiation are critical to brand success, yet navigating thousands of options is daunting.


Drifttle analyses your audience, product category, and campaign goal to identify suitable influencers, manage outreach, gain coverage estimates, and handle negotiation—all with transparency and performance oversight.



Why You Need Help

Choosing the wrong KOL can waste budgets and harm brand credibility. With inconsistent engagement metrics and lack of transparency, influencer marketing is risky without the proper channels and oversight.


Drifttle acts as your consultant and overseer—shortlisting relevant influencers across platforms, negotiating contracts, and ensuring delivery of agreed content and metrics.

Analyse niche-platform specials: lifestyle, food, travel, health

Evaluate candidate KOLs based on follower quality and engagement

Obtain coverage estimates and confirmation of content formats

Negotiate pricing, timelines, deliverables, and exclusivity

Draft service agreements and content review structures

Set up performance monitoring and report collection

Our Process


We guide, coordinate, and supervise the entire setup process.

Initial Consultation

Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).


Document Preparation

Compile required certificates, brand authorization, agent letters, and translations.


Agency Submission

Partner submits documents on your behalf and handles contact with platform operators.

Final Approval & Onboarding

You receive account credentials and are guided to complete profile, categories, and basic content.

What’s Included

This service may include (depending on your needs):


  • Strategy session to define campaign goals and audience targets

  • KOL shortlisting by category and platform

  • Outreach and campaign coordination (brief, schedule, samples)

  • Contract facilitation and performance milestones

  • Delivery oversight: content review, audience feedback, campaign metrics

  • Post-campaign analysis and recommendations for next steps

Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.

Pricing & Engagement

One-off Advisory

For small, focused tasks — clear, fast, and flexible   

  • ✅ One-time registration: £100
  • ✅ Use Advisor Tokens for for planning or partner matching
  • ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
  • ✅ Pay-as-you-go, no subscription required

Subscription + Token Support

Combine monthly stability with flexible expert input.

  • ✅ Monthly subscription includes basic support and updates
  • ✅ Add token-based expert hours as needed
  • ✅ Suitable for ongoing WeChat ops or troubleshooting
  • ✅ Cancel or scale anytime

Project-Based Advisory

For full delivery oversight on high-value WeChat projects.

  • ✅ Strategic design + partner coordination by Drifttle
  • ✅ Setup fee + 10–15% project oversight commission
  • ✅ Ideal for WeChat e-payment integration, advanced automation
  • ✅ KPI tracking, vendor communication, final acceptance

FAQ

No—but we set clear KPIs (e.g. click-through, engagement, sales) and monitor delivery to ensure transparency and accountability.

Typically 3–5 shortlist across differing follower tiers (mega, macro, micro) based on your budget and goals.

We provide briefing translation; however, campaign copywriting is available through our Content Copywriting service.

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MCNs manage multiple influencers and offer analytics—ideal for multi-platform campaigns, while single KOLs provide niche authenticity.

Absolutely—we coordinate with KOLs who specialise in live commerce formats and help design the scripts and support required.

How do you measure campaign success?

We track metrics like views, likes, follower growth, click-through, and conversion, then deliver a report with recommendations.

Still have questions?​

Talk to a consultant